A fixed-scope engagement from Content Republic
A two-week communications sprint for startups and pre-seed or seed-stage companies with a strong product and a story that hasn’t caught up. Leave with the words to explain it — on your website, in a pitch and in the conversations that matter.
Two weeks. Fixed scope. No retainer.
Five minutes into the explanation, you’ve lost them.
Your team describes the business differently depending on who’s asking. Your website sounds like the competition. Your content moves from topic to topic without building a recognisable point of view.
There’s a better story in the business. You need to find it before you spend more money telling the wrong one.
That’s what these two weeks are for.
Week 01 / Find
Two structured interviews get us inside your product, audience and market. We ask what makes the business different — and what evidence holds that claim up.
We review the language your competitors use, the claims you can prove and the things you’ve stopped noticing because you’re too close to the business.
Week 02 / Shape + Activate
We define your core positioning: what makes you different, why your audience should care and which claims you can prove. Then we apply it to your pitch, homepage copy, investor narrative, sales messages and 90-day story plan.
We review the direction with you before final delivery, then refine the work through one agreed round of feedback. The scope includes time to get the words right.
Give your team, and the AI tools they use, a clear story to work from.
Your core positioning framework. Two founder interviews and competitive language analysis establish what makes your business different, why it matters and the evidence behind it. That position is written down as the foundation for the five pieces below.
A direct answer to “What do you do?” — for investors, customers and new hires. Tested against likely pushback, with written responses to the questions a skeptic will ask.
Your headline, supporting message, key sections and calls to action. Actual words ready to put on your site.
A one-page account of the problem, your approach and why it matters. Language you can use in a deck or investor update, grounded in what the business can substantiate.
Defensible claims written as sentences you can use in sales and customer conversations, each tied to supporting evidence.
What to publish, where and when: specific story ideas in a practical sequence, each with a clear purpose.
Distribution can make a message louder. It can’t make it interesting.
Edge Sprint gives you the story before you invest in content, PR, social or paid media. A foundation for that work, with a clear view of what deserves to be made.
The sprint includes strategy and five short, bounded written pieces; in-depth articles, ongoing content production and channel activation are separate, as are website design and development and a full investor deck.
Apply for an Edge SprintStartups and pre-seed or seed-stage companies with a product or idea to examine, access to the people who understand it, and a need for a sharper story. It works best when the founding team is ready to make decisions about positioning.
We encourage you to use AI. But it can also make you sound remarkably like everyone else.
We can work with you on what it produces: question the claims, sharpen the story and bring the editorial judgement that makes it sound like you and gives people a reason to care.
Access to your current messaging and relevant product information, time with the people closest to the business, and participation in the discovery and playback sessions. We agree interview access and timing before the sprint begins.
The five written pieces in your Story Kit are included, including homepage copy and a one-page investor narrative. In-depth articles, films, ongoing content production and channel activation are separate, as are website design and development and a full investor deck.
You leave with your Story Kit: a written positioning framework and five practical applications—your pitch, homepage copy, investor narrative, proof-backed messages and 90-day story plan. Use it with your team, or bring Content Republic in to produce the stories. There is no ongoing retainer commitment.
Edge Sprint / Content Republic
Start with a short, no-obligation call. We’ll discuss what you’re trying to achieve—fundraising, sales or both—and check whether Edge Sprint is the right fit.
The price, two-week timeframe and five outputs are fixed. We agree where to put the most emphasis, so the work addresses what matters most to you now.
Apply for an Edge SprintNeed help keeping the story on track after the Sprint? Get in touch
Need something different? Content Republic also offers bespoke engagements tailored to your needs. Tell us what you’re building.
The next good story starts with a conversation.